Thursday, September 29, 2011

WORD - Rise and Fall of Advertising Media

Mobile marketing has become a very hot topic lately.  While there’s been a 32% rise in spending for social media advertising, there’s been a 75% increase in spending to advertise for mobile (2009-2010)!  Now’s the time to consider adding pieces to your portfolio that are created specifically for mobile.  Check out this infographic on the Rise and Fall of Advertising Media.

Tuesday, September 27, 2011

WORD - Client Logo Pricing & Deposits

Have you ever been asked to create a logo for a client?  Do you understand how you should charge your client when doing freelance work?  Check out this great article on Client Logo Design Pricing and Deposits.

Monday, September 26, 2011


Do you ever get asked to create a logo or work on a company’s branding?  There are numerous resources on the web that will give you a better idea of how to approach projects like this.  Check out to read up on some of their informative posts.  The website offers tutorials, freebies, and a bunch of helpful links when trying to learn more about brand design.

Friday, September 23, 2011

WORD - Most Powerful Social Media Site That Drives Traffic

Do you know which social media site is most powerful for driving traffic?  Hint…  Have you set up your Twitter account yet!?!  Check out this great article about What is More Powerful For Traffic:  Twitter, Facebook, or Google+?

Thursday, September 22, 2011

WORD - Managing Challenging Productions

How many times have you managed a large production or had to deal with delivering your production on time and on budget?  Freelance designers are often faced with this task.  It’s difficult to learn project management skills unless you’re somehow involved in projects.  Organization is key!  Today, is offering a free webinar on Managing Challenging Productions (and Clients). 

Wednesday, September 21, 2011

WORD - Google Places

Are you doing any freelance work on the side?  If not, you should!  Many designers that are just starting out take on various side projects to develop their skill sets and portfolios.  How does one go about making themselves known to the community as a designer?  Market yourselves!  There are many places online that can help you establish a presence.  A good place to start would be on Google Places!  Check out this article on Teaming Up with Google Places to Dominate Your Local Listing.

Tuesday, September 20, 2011

WORD - Detroit Design Festival

Are you aware of what’s going on in Detroit this week?  The Detroit Design Festival is happening from 9/21 – 9/28!  Be sure to make it downtown to check out some creative work!  Our own IADT students have their work titled “Distinctively Detroit” displayed at 14 East CafĂ©!  Come out and show your support!

Monday, September 19, 2011

WORD - First 7 Items on Your SEO Audit To-Do List

SEO has been a huge topic lately.  The web is constantly changing and many people are often finding themselves relearning new processes and techniques to get their content to the top of a search query.  Make sure to read the great articles on to stay abreast of the changes that constantly happen in this industry.  Check out this informative article about the First 7 Items on Your SEO Audit To-Do List.

Thursday, September 15, 2011

WORD - Power of Social Media in Marketing

Do you understand how powerful social media is in marketing?  Check out this 18 minute video of Social Media Evangelist:  Robert Scoble (Stanford Graduate School of Business) speaking about the power of social media in marketing.

Wednesday, September 14, 2011

WORD - Growth of Social Media Infographic

Sometimes it’s better to understand data and statistics visually.  Have you ever tried creating an infographic?  Infographics are really gaining popularity on the internet.  Check out the Growth of Social Media:  An Infographic.  Think of what type of infographic you can make to add to your portfolio!

Tuesday, September 13, 2011

WORD - 7 Deadly Sins of Self-Promotion on Twitter

Are you using Twitter yet?  If not, you’re falling behind in the world of social media.  Twitter has a lot of great stuff to offer, however some people’s habits are holding them back from reaching their full Twitter power potential.  Check out this great article on the 7 Deadly Sins of Self-Promotion on Twitter.

Monday, September 12, 2011

WORD - Flash Media Server 4.5

Over the past year there’s been a lot of talk of how Flash may be fading away from the Internet since the introduction of HTML5.  Although Flash offers rich interactive media content for the web, people like Steve Jobs decided not to include its support on Apple’s mobile devices like Iphone & Ipad.  Now, Adobe has figured out a solution to getting their Flash content viewable to every smartphone user (even Apple devices), Flash Media Server 4.5Read more about this great innovation here.

Friday, September 9, 2011

WORD - Good SEO Tactics

Are you having trouble getting your web content noticed?  Good SEO (Search Engine Optimization) tactics offer plenty of ways to gain exposure on the web.  You should be reading articles on sites like and to gain a better understanding of SEO.  Check out this great article on Successful SEO Tactics.

Thursday, September 8, 2011

WORD - Adobe TV

How often do you try to keep up with Adobe’s updates?  Do you try to learn something new each day?  If not, you should!  Did you know that Adobe has a channel on the web called ADOBE TV?  Adobe TV offers numerous video tutorials and learning resources for free!  They update this site all the time.  Start using this great resource DAILY!

Thursday, September 1, 2011

WORD - HubSpot

Are you into internet marketing?  Are you familiar with  They offer all in one inbound marketing software.  Many companies are now turning to Web 2.0 tactics for more leads and sales.  This means that companies are just now starting to take advantage of social media to grow their businesses.  You can sign up for a free trial at!  Try it out!

“The internet disproportionately favors small businesses since it enables them to position their niche goods to people shopping for that particular niche good regardless of the numbers of degrees of separation from their rolodex.” – HubSpot